Insights
Practical articles on bringing AI into a company so that it stays in daily work. No promises, with the conditions nothing works without - and in an order that saves you frustration.
Articles are grouped by the areas I work in - each area also leads to the service description.
If you are just starting, read them in this order. Each article builds on the previous one.
AI in customer service brings to mind a bot that does not understand the question. Yet it delivers the most where the client never sees it. I describe six use cases, the conditions without which they will not work, and the situations where a person makes the call.
Since February 2025, companies that use AI have had to look after their staff's AI literacy, and in July 2026 the rule was softened. I describe what it means today, what it does not require and how to approach it sensibly.
AI tools write fast, but without knowledge of your company they write the same way for everyone. I describe where they genuinely help in small business marketing, what they need as input and what is not worth handing over to them.
A pilot has to answer one question: does this solution work in your company. I describe the pilot card, how it runs week by week and how to make the decision at the end - including when the result is weaker than expected.
There is no single answer to which tool is best. I describe the criteria that usually decide the choice in a company: where your documents are, how the tool treats data, what it has to work with and how to test it on your own tasks.
“It seems faster” is not a result. I describe how to measure the starting point without a reporting system, what to measure alongside time and how to compare the result so that a decision can be based on it.
Before a company buys licences and starts an implementation, it is worth answering a few questions - about the goal, tasks, data, people and risk. I have gathered twelve that most often show whether you are ready, and what to do when the answer is: we don't know.
Let's talk
A phone call is the fastest way - the first conversation matters most, because I can ask straight away about what actually counts. Prefer to write? That works too.
Call780 890 568
Send me an emailpawel@sobczakai.com
Where I workAll of PolandThe first call is always online. After that I can come to your office.
What happens next
I get back to you and ask about whatever I still need to understand the situation.
We book a short online call, usually 30-45 minutes. No slide deck, just questions about your process.
You get a proposed scope with a quote and a description of what the scope does not cover.
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