SOBCZAK
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Brand and image - Show what your brand stands for.

Consistency that builds trust.

I put your offer and the way you present it in order. Within a few sentences a client should understand who you help and with what - before they get a chance to compare you with anyone else.

Let's talk How it runs

Who this is for

  • You do several things at once and struggle to explain in one sentence what you do.
  • Every piece of material looks like it came from a different company.
  • Clients ask about things that are already in your offer - because they cannot see them in your communication.
  • You are changing direction and your messaging no longer fits it.

How it runs

  1. Communication review

    at the start

    I look at what you currently say about yourself: on your site, in your quotes, on social media. I show where the message diverges and where the audience fails to understand the offer.

    Result: A fix list ordered by impact

  2. Positioning and messaging

    joint work

    We establish who you help, with what, and how you differ. The result is a set of ready sentences - a core message, a short and long description, benefit-led service descriptions and calls to action - that you use identically everywhere.

    Result: Ready messaging you can reuse

  3. Core identity

    my own work

    A mark in variants for different uses, a colour palette with contrast rules, a typeface choice, short usage rules and source files. Enough for every material to look like one company.

    Result: Mark, colours, typography and usage rules

  4. Sales materials

    my own work

    What you actually use when selling: a quote template ready to fill in, a deck cover and layout, a print-ready business card, and templates for social posts.

    Result: A full set of everyday sales materials

  5. Business photography

    shoot organisation

    A brief for the photographer, a visual direction consistent with the brand, attendance at the shoot, and selecting and preparing the shots for use online. This is an organising role - I do not take the photographs myself.

    Result: Shots ready to use online

What you get

  • A review of your current materials, flagging contradictions and unclear passages.
  • A core message plus a short and a long description of what you do.
  • Benefit-led service descriptions, without promises that cannot be kept.
  • A mark in variants, a colour palette, a typeface choice and usage rules with source files.
  • A quote template, a deck layout, a business card design and post templates.
  • A photographer’s brief and prepared shots, if we run a session.

What this service does not cover

I say this up front, not at the end. If you need any of these, tell me - we will either find a different scope or I will point you to someone else.

  • Market research, customer research and competitor analysis.
  • A full brand book.
  • Trademark registration.
  • Printing costs and prepress for a specific printer’s requirements.
  • Photographer fees, studio hire and styling - you pay those directly.
  • Running your social media.

What I need from you

  • Access to your current materials: site, quotes, social profiles.
  • A conversation about who you help and what sets you apart.
  • Decisions - positioning requires a choice, and a choice means giving up part of the audience.

Common questions

How is this different from just getting a logo?

A logo is one element and on its own it organises nothing. The starting point is establishing who you help and with what - only then does it follow how the brand should look and sound.

I already have a logo. Can we keep it?

Usually yes. Then we work on positioning, messaging and materials while the mark stays - provided it is technically usable across different applications.

Do you take the photographs?

Not personally. I prepare the brief, choose the photographer, attend the shoot and select the shots. The photographer’s fee and the studio are on your side.

Will I get a full brand book?

Not within this scope - you get a core identity and short usage rules. A full brand book is a separate and considerably larger piece of work.

From Insights

Articles on this area. Worth reading before our first call - we will be able to start with specifics.

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Next step

Next step Websites An offer built for conversion.

All services

Let's talk

What would you like to improve in your company?

A phone call is the fastest way - the first conversation matters most, because I can ask straight away about what actually counts. Prefer to write? That works too.

Call780 890 568

Send me an emailpawel@sobczakai.com

Where I workAll of PolandThe first call is always online. After that I can come to your office.

What happens next

  1. I get back to you and ask about whatever I still need to understand the situation.

  2. We book a short online call, usually 30-45 minutes. No slide deck, just questions about your process.

  3. You get a proposed scope with a quote and a description of what the scope does not cover.

Prefer me to call you back?

Leave your details and I will call. I need nothing more at this stage.

Any format, e.g. +48 780 890 568
A few sentences are enough for me to prepare for the call instead of asking about the basics.

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