SOBCZAK
Let's talk

Websites - A website that makes the next step easy.

An offer built for conversion.

I design around your audience’s questions and the one decision they need to make. The goal is a qualified enquiry, not a good-looking business card.

Let's talk How it runs

Who this is for

  • You have a website but it brings no enquiries - or only random ones.
  • Your offer has changed and the site no longer describes it.
  • You send clients a link and would rather it did half the conversation for you.
  • You do not know how many enquiries actually come from the site, because nobody measures it.

In what form

  • Landing page

    A single page built around one decision the visitor needs to make.

  • Company website

    Up to six pages: offer, how you work, about, contact. It explains who you help and with what, before anyone writes to you.

  • Second language

    A second version on its own address, with a language switch and the right search-engine markup.

How it runs

  1. Scope and structure

    at the start

    Who should land on the site, with what question, and what they should do next. That produces a content structure built on the audience’s questions and one main action.

    Result: A content structure and a defined main action

  2. Copy

    my own work

    I write every section in plain language and without promises that cannot be kept: headlines, service descriptions, calls to action and search descriptions.

    Result: Finished copy for your approval

  3. Design and build

    my own work

    Visual design based on your identity, then the build. I check it on phones as well as desktops, not on one screen only.

    Result: A working site to review

  4. Launch

    one working day

    Going live on your address, domain setup, certificate, checking forms and rendering, handover of access.

    Result: The site runs on your domain

  5. Measurement

    after launch

    I connect an analytics tool and tag contact events. Together we define what counts as a qualified enquiry - without that definition analytics answers no question at all.

    Result: Measurement plus a short guide to reading it

What you get

  • A content structure built on your audience’s questions and one main action.
  • Copy for every section, including search descriptions.
  • A finished site working correctly on phone and desktop.
  • Launch on your domain with a certificate and handover of access.
  • Connected measurement with an agreed definition of a qualified enquiry.

What this service does not cover

I say this up front, not at the end. If you need any of these, tell me - we will either find a different scope or I will point you to someone else.

  • A guaranteed search ranking. Nobody can honestly promise one.
  • Domain and hosting costs - your company covers those.
  • Online shops and booking systems.
  • A self-service content editor - quoted separately.
  • Blog articles and content that requires your own subject expertise.
  • Running analytics after launch, monthly reports and advertising campaigns.
  • Business email setup and certified translation.

What I need from you

  • Material about your offer: what you do, for whom, and how you differ.
  • Access to the domain, or a decision to buy one.
  • Photos and a logo if you have them. If not, that is the Brand and image service.
  • One person on your side who approves the copy.

Common questions

Will you guarantee first place on Google?

No, and nobody honestly can. I am responsible for what genuinely depends on the site: structure, copy, speed and technical correctness. On top of that I set up measurement so you can see what is actually happening.

Will I be able to edit the content myself?

In the basic scope the site is static, which makes it fast and less prone to breaking. A self-service editor is possible, but as a separate scope and a separate quote.

Will the site be visible in ChatGPT and similar tools?

I make sure the content is unambiguous, marked up with structured data and quotable. I do not control what models index or when, so I do not promise presence in any particular tool.

Do you write the copy, or do I supply it?

I write every section. From you I need the subject knowledge - what you know about your clients and your service, which I cannot invent on your behalf.

What about an English version?

A second language version on its own address, with a switch and the right search markup. It does not include certified translation or handling enquiries in that language.

Next step

Next step Brand and image Consistency that builds trust.

All services

Let's talk

What would you like to improve in your company?

A phone call is the fastest way - the first conversation matters most, because I can ask straight away about what actually counts. Prefer to write? That works too.

Call780 890 568

Send me an emailpawel@sobczakai.com

Where I workAll of PolandThe first call is always online. After that I can come to your office.

What happens next

  1. I get back to you and ask about whatever I still need to understand the situation.

  2. We book a short online call, usually 30-45 minutes. No slide deck, just questions about your process.

  3. You get a proposed scope with a quote and a description of what the scope does not cover.

Prefer me to call you back?

Leave your details and I will call. I need nothing more at this stage.

Any format, e.g. +48 780 890 568
A few sentences are enough for me to prepare for the call instead of asking about the basics.

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